There is a considerable sized body of practitioners of SEO who see search engines as just another visitor to a site, and try to make the site as accessible to those visitors as to any other who would come to the pages. The focus of their work is not primarily to rank the highest for certain terms in search engines, but rather to help site owners fulfill the business objectives of their sites. Indeed, ranking well for a few terms among the many possibilities does not guarantee more sales. A successful Internet marketing campaign may drive organic search results to pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improviding a site's conversion rate.
SEO, as a marketing strategy, can often generate a good return. However, as the search engines are not paid for the traffic they send from organic search, the algorithms used can and do change, there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, SEO is often compared to traditional Public Relations (PR), with PPC advertising closer to traditional advertising. A business that relies heavily on SEO can suffer major losses if the search engines stop sending visitors. Therefore, businesses should not rely on SEO as a single source of business.
วันจันทร์ที่ ๑๔ พฤษภาคม พ.ศ. ๒๕๕๐
สมัครสมาชิก:
บทความ (Atom)